GBA 490 490-910. The growth of Netflix will be driven by consumer satisfaction with its wide range of television series and movies that can be downloaded as well as streamed on different platform available in the market (Netflix, Inc. Analyze the Netflix Aggressive external competitive environment to identify opportunities and threats. Netflix_ Strategic Analysis - 1218 Words _ Essay Example. Q-2 Analyze the macro-environmental factors affecting Netflix in India to ascertain the best strategies for the company. Importance of PESTEL Analysis in Strategy Management & Planning Process. Right now, We will present the results of our research about the Facebook macro environment. Environmental analysis is the term given to the process of looking at all of the different external factors that affect a business. The New Industrial Strategy for British Business. Pest (Pestel) Analysis for Czech Republic,and why should Netflix expand there. In the PESTEL analysis (PESTLE analysis) framework, these external factors are opportunities or threats, which in this case influence business operations and success in the online advertising and information and. September 19, 2023. Published by HBR Publications. PESTLE. 2 days ago · Ducks are being used as an organic pest management strategy on a WA vineyard. PEST Examples. Factor:. PESTLE examines political. PESTLE Insights provides 360 degree view of the economy which can be used as a strategic tool to understand the market dynamics,. NETFLIX- swot pest porter v3. Powerful Essays. With that in mind, you have to read the post immediately. (VRIO analysis and value chain analysis) and external (PESTLE model and Porter’s 5 Forces. Key Points and Recommendations – PESTLE/PESTEL Analysis of Nike Inc. 2. Sort By: Satisfactory Essays. 2. Netflix is the leading streaming services provider with a global presence. Netflix PEST Analysis . Các Phân tích PESTLE của Netflix đánh giá các chiến lược kinh doanh của công ty dựa trên nhiều yếu tố. A PEST analysis is a strategic business tool used by organizations to discover, evaluate, organize, and track macro-economic factors which can impact on their business now and in the future. Doc Preview. Using this tool, an organization can assess external factors that influence its operations, and create strategies to become more competitive and relevant in the market. M. Netflix is a profitable organization, for example, in 2011, the company had revenue of $3. The preferences and needs of consumers are analyzed in this section. Choosing the vision, mission and the reason of existence for Employs Blockbuster. A SWOT analysis of Netflix highlights its strengths in content creation. This company, with more than 90 million customers worldwide, fights against more political, economic, social, and technological issues than you may think. SWOT. It aims to identify an organization’s strengths and weaknesses and the opportunities and threats it faces. 1. Case from the. Political : Political forces continue to grow in relevance for tech companies worldwide. NETFLIX Netflix was founded in 1997 by Reed Hastings and Mac Randolph in Scott valley, California. PESTEL Analysis is a strategic management tool that Netflix leadership can use to make better decisions. Company. 1. – New employment laws for employee handbook maintenance. For example, this PESTEL analysis highlights threats to the footwear and apparel business, in relation to trade barriers, labor and transportation costs, and the Chinese economic. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a. The PESTLE Analysis of Netflix also looks at many extrinsic factors. Netflix هي شركة ترفيه أمريكية مقرها في لوس جاتوس ، كاليفورنيا. Netflix is a popular over-the-top (OTT) content platform that has its headquarters in Las Gatos, United States. Best Essays. Netflix has an impressive collection of DVDs accumulated over the years. Revenues have grown at a rapid pace over the past five years‚ increasing from $996 million in FY 2006 to $1. View the full answer. It is a comprehensive framework that examines six key areas: P olitical, E conomic, S ocial, T echnological, L egal, and E nvironmental. SWOT Analysis of Netflix Strengths. PEST Analysis Political: Licensing- Revenue sharing agreements between studios and the rental industry for the use of the films. What’s acceptable in one country might be censored in another. The PESTEL / PEST Analysis of Netflix Leading with Data: The Emergence of Data-Driven Video HBR case study includes analysis of Political, Economic, Social, Technological, Environment, Legal factors. As iTunes‚ and possibly other online. PESTEL Analysis Framework: Explained with Examples. 6 billion in FY 2009. Powerful Essays. The Netflix PESTLE Analysis evaluates the company's business strategies based on many factors. What are the 4P’s of Marketing Mix. They became a sensation in the entertainment and media industry. 604 billion (2019) 1. docx from BUSINESS 15 at Queens University. Netflix members binge-watch television programs in large chunks, with 70% of subscribers doing so. Our team has recently conducted a. Impact: For each factor, grade how big of an. Netflix: Strategic Analysis Strategy I – Winter 2012 fBasic Information & Assessment of Strategy Netflix is a U. Spotify Technology S. While Netflix is mainly a streaming services company, it is also a tech company and therefore also subject to government scrutiny like the other tech firms. – Political instability in a foreign partner country. net The analysis is based on the idea that a firm’s internal resources are a source of sustained competitive advantage if they are valuable,. Page 35 of 50 - About 500 Essays Better Essays. Netflix is a US quality content platform and production company. The SWOT analysis is a structure, employed to evaluate Disney's competitive stance by identifying its internal strategic factors like strengths and. 99), Standard ($13. Tesla’s case involves the automotive industry, the energy generation industry, and the energy storage industry. At EMBA PRO, we specialize at providing professional PESTEL analysis & other strategic. Introduction • Started in late 90s with subscription service by mail • In 2015 they have over 65 million members in over 50. In fact, the analysis. S T E E L P - Las Legislaciones de contenido puede censurar algunas producciones y contenido dependiendo el país. This is an important step for eventually devising a strategy that can effectively manoeuvre the competition to. Today, we’ll study the pestle analysis of Netflix. M. : The Disruptor Faces Disruption. Netflix, having a subscriber base of 6. Powerful Essays. Murdoch University. Netflix PESTLE Analysis. In 2007, Netflix introduced its streaming service. As the consumption of digital services grows worldwide driven by increased use of the internet and mobile devices, Netflix continues to enjoy growth in popularity. There is no evidence that the company did any sort of projections to ascertain the nature of the competition, the barriers to entry, and what potential profits could be had from entering each is no evidence that the company did any sort of projections to ascertainFor the fiscal year ended December 31, 2020, Netflix reported revenues of nearly $25 billion. The social elements include demographics, cultural trends, customs, etc. VRIO Analysis of Netflix Netflix is a global streaming entertainment service that offers movies, TV shows, and original content to stream commercial free for an affordable monthly fee. 91% in 2020. docx from ORL 4410 at University Of Denver. is a Swedish audio streaming and media services provider founded in 2006 by Daniel Ek and Martin Lorentzon. Innovation, Knowledge management, Technology MBA, EMBA, ppt, template"Netflix pest analysis" Essays and Research Papers. PESTEL Analysis is a strategic management tool that Netflix leadership can use to make better decisions. It helps assess the external factors that impact the company and the industry as a. Netflix is a popular over-the-top (OTT) content platform that has its headquarters in Las Gatos, United States. Netflix Evaluation. the. The Netflix is one of the leading companies in. In details Netflix offers a subscription based movie and television program rental service that disseminates to. Technical. Choosing the vision, mission and the reason of existence for Netflix Aggressive. It explores Netflix’s distinctive strategy and culture, which promoted independent decision-making, agility, and innovation, and were central to the company's ability to seize a. 4. Good Essays. The regulations followed in different regions not only prevent the smooth operation but also has some tax implications. PEST Analysis . Operating Income. Focus on the following -. SWOT/PESTLE ANALYSIS. Hence, Netflix has variation in its contents in different countries. In 2010, Netflix decided to expand its operation into Video on Demand Streaming while retaining the rental business. Their introduction of the streaming service became a turning point for Netflix. 1 PESTLE Analysis: Political: Netflix has government restrictions which are subject to laws and culture. This Netflix PESTEL analysis can be described as a framework that helps company achieves its long-term and short-term goals. The analysis on the MovieLens dataset for Netflix (Figure 4, 5) showed correlatable findings with IMDb genre analysis. Executive Briefing 4 ORL 4410 Master of Science Organizational Leadership Gabriela Batista University 8/5/22, 12:27 AM Netflix PESTLE Analysis | MBA Skool PESTLE Analysis examines the,the business of the brand. Netflix “PESTLE analysis for global online video streaming industry” Political factor It has been observed that there are various factors that impact global online video streaming industry. Netflix PESTEL analysis involves the analysis of potential impact of these factors on the bottom line and long-term growth prospects of the popular streaming. What is Netflix SWOT analysis weakness? What are some of Netflix strengths and weaknesses? What are the opportunities and threats of Netflix? What are. Innovation, Knowledge. Netflix SWOT Analysis: A Strategic Look at the Company’s Future. Not yet established in most populated countries. Beyond the Castle: An Analysis of the Strategic Implications of Disney+ Jordan Sturgill Follow this and additional works at:Part of theMarketing Commons This Honors Thesis - Open Access is brought to you for free and open access by the Student Works at Digital Commons @ East Tennessee State University. . PEST analysis is a valuable tool that can help businesses to understand the forces that are shaping their industry and to develop strategies that will help them to succeed. It is through this lens that we’ve identified three main external influences. Definition. Business / By Gennaro Cuofano / October 7, 2023. In 1999‚ the company moved to a subscriptionbased model. Its streaming service and global presence have made it a remarkable. The trend of customers seeing the pricey cable options as less appealing considering the. Kate Crystel D. NETFLIX PEST ANALYSIS 2 Introduction Founded in 1997 by Reed Hastings and Marc Randolph, Netflix is the world’s leading streaming media provider with over 57 million members in nearly 50 countries (Netflix, 2015). 2. Netflix is subject to political, economic, social and technological elements like other companies in the movie rental industry. M. In 1997, the three laid the foundation in California, and to date, its headquarters are in Los Gatos, California today. Blockbuster’s fate was all but sealed. Porter, Competitive Strategy(New York: Free Press, 1980) Sayan Chatterjee, Elizabeth Carroll, David M. : Streaming Away from DVDs case study. You can find movies, documentaries, and feature films from all over the world as well. By using charts to study the overview of a business’ structure‚ owners can analyze how effective operations run. US$ 2. The SWOT/TOWS analysis report for this ecommerce business focuses on providing insightful details about the internal and external analysis of the company. PEST Analysis of Netflix: How Politics and the Economy impact the Media Provider. Find options for marketers, analysts, business owners, students, and more. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is imperative. The PESTLE analysis is done to chart the impact of multiple external conditions on the future development of a company. . You shouldn’t forget about internal factors. A PEST analysis examines these social factors: Attitude toward work (productivity). Porter and it was a major breakthrough in business world for analyzing a firm’s relative cost and value. A strategic approach on Netflix and the impact of their adopted strategies from time to time. net, 2017). Posted by Zander Henry on Aug-22-2018. This is a critical step that helps organizations identify potential threats and weaknesses that can be used in other frameworks, such as SWOT, or to gain a broader and better understanding of the overall. Posted by Zander Henry on Aug-22-2018. com, 2020), with offices in the USA, Netherlands, Brazil, India, Japan. Netflix is an internet entertainment service having more than 167 million subscribers from all around the world. 1. For internal factors, check out the swot analysis of Netflix . These factors come under technological factors. Understand the political system in Egypt through analysis of key figures in the country and governance indicators. S government Due to the operation Netflix and its CEO has restricted Netflix over the world, when have allocated 2% of from conducting buying others’ content, their. Netflix is a leading media-service provider operating in more than 190 countries with 148 million subscribers worldwide. SWOT Analysis stands for – Strengths. Popular titles cost $1. Strategy planning process often requires five steps –. The PESTLE/PESTEL analysis is a strategic management tool that determines the effects of the industry’s remote or macro-environment on the company. Managing Strategy: Netflix Company 1 Managing Strategy: Netflix Company Name: Course: Instructor: Date: Managing Strategy:PEST analysis is a business tool designed to assess external influences that directly impact the opportunities and threats of a business. Các yếu tố chính trị, kinh tế, văn hóa xã hội và công nghệ đều được bao gồm. Download to read offline. The PESTLE analysis has provided valuable insights into the various factors that can impact Netflix's operations. Economic factors also play a direct role in the context of international business. PESTLE Analysis of Netflix Inc. Using this tool enables to map out the external factors that could have an influence on Netflix. In conclusion, PESTLE analysis is a powerful tool that can be used by organizations to understand the external environment. Tripti Ghosh Sharma, Suraj S, Mitali Srivastava, Tarun Chandoke provides extensive information about. Scotts Valley, Reed Hastings, and Marc Randolph are the founders of Netflix. Faktor politik, ekonomi, sosial budaya, dan teknologi semuanya disertakan. Consider the following example of the PEST Analysis for Netflix. It works similar to the SWOT analysis that evaluates the internal factors to determine the growth opportunities of an organization. Oleh karena itu, Anda harus segera membaca postingan tersebut. The growth is estimated to continue such that in 2024 the overall market will generate revenue of $460 million, representing an average CAGR of 10%. Porter, Competitive Strategy(New York: Free Press, 1980) Andrew Rachleff, Bethany Coates (2018), "Netflix Harvard Business Review Case Study. Unfortunately, in strategic planning, you’ll need to know more than these six. 2 billion brand value) This discussion is based on Netflix, where by its external factors like political, economic, social, technological, legal, and environmental are put in perspective in the analysis of the brand and business tactics. According to an estimate, Disney has lost more than 700 million dollars during the pandemic year of covid-19. PESTLE Analysis of Netflix examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Netflix's main competitors include Amazon Prime Video, Hulu, and traditional cable and satellite TV providers. PEST Analysis . Kaufman and deals with topics in areas such as Strategy & Execution Disruptive innovation, Growth strategy, Operations management, Technology. Political, economic, socio cultural, and technological factors are all included. Netflix stands with a total of 193 million paid subscription (as on April 2020). 1. A CME M ANAGEMENT C ONSULTANCY 1 M AIN S TREET A THENS, G EORGIA 30602 C ONFIDENTIAL-T HE CONTENTS OF THIS DOCUMENT ARE PRIVATE AND CONFIDENTIAL. September 19, 2023. The technological shift to 4K screen resolutions have created an issue for streaming services. 9/30/2023. Moritz Mayer. PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. Balanced Scorecard strategic analysis can help Netflix Streaming managers in understanding the relationship between. The company provides TV shows, documentaries and movies without commercials to its customers and was founded on an. : Streaming Away from DVDs case study PESTEL analysis includes. You pay a monthly subscription to have access to this portfolio. Matúš Bohunčák. 2. Along with Marc Vrio Analysis For Netflix - dev. Netflix PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. The expansion strategy being implemented by Netflix is fragmented and uncoordinated. Realistic – The goals that Netflix sets for sustainability should be realistic. PESTEL analysis of a country - Canada. 6) HBO Now. 9/30/2023. Economic factors that affect India. The 5Cs of Marketing Analysis are -. It serves more than 169 million subscribers from 190 countries around the world as of 2019. Revenues increased by 62% from $193 million in 2017 to $313 million in 2020. 1. 1450 Words; 6 Pages; SWOT/PESTLE ANALYSIS. We’ve collected the most effective political, economic, social, and technological (PEST) analysis templates for assessing how they relate to and impact your organization. The PESTEL analysis is a framework that can help marketers assess whether macroeconomic factors are affecting an organization. Despite the challenges posed by political, economic, social,. Netflix “PESTLE analysis for global online video streaming industry” Political factor It has been observed that there are various factors that impact global online video streaming industry. Historical Financial Analysis Time Series Analysis (Detailed in Exhibits 9-11) Overall‚ the historical financial statements of Netflix are characteristic of a company entering its growth stage. Its GDP in 2022 was worth around $3. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. The PESTEL analysis provides a way to review factors that impact business positively or negatively. Posted on April 14, 2023 by Daniel Pereira. View netflix optimzing operation copy. pptx. in India (Ranked in importance) The period of analysis is January 2016 to May 2019. Netflix PEST Analysis . Netflix in 2011 case study (referred as “Netflix Rental” for purpose of this article) is a Harvard Business School (HBR) case study. Step 2 - Compare firm in Netflix case study value chain to the industry’s value chain. The trends in Nike’s remote or macro-environment present threats to the business. Ares Hernández. ECO 201. "Netflix" core product is a large library of movies, TV shows, documentaries, and original content. They laid the foundation of the company in California in 1997. Link: 5 Steps to creating a PESTLE Analysis. This PEST analysis of the Walt Disney Company explains the political, economic, social, and technological aspects you likely aren’t aware of. As the party moves away from DVDs and onto the net‚ they will lose their built-in advantage. PESTEL is the acronym for Political, Economic, Social, Technological, Environmental and Legal factors- the external remote factors affecting a company. Các yếu tố chính trị, kinh tế, văn hóa xã hội và công nghệ đều được bao gồm. By conducting a PESTLE Analysis,. base. In this article, we will do a PESTEL Analysis of Netflix. Macroeconomic Outlook Report identifies the potentials of the country as an investment destination by analyzing the political, economic, social, technological, legal and environmental (PESTLE) structure. View full document. PESTLE only gives provides an outside perspective about businesses. For example an Industry. Analyze the Netflix Aggressive external competitive environment to identify opportunities and threats. Page 5 of 50 - About 500 Essays Better Essays. The PESTLE analysis highlights the Chief elements affecting the growth and sustenance of Netflix in the continuous competitive digital streaming content franchise determines tactical decisions the organization must enact to grow and thrive Bibliography Bond, D. Netflix is the leading provider of entertainment streaming services all over the globe. 1. By John Dudovskiy. Social. INTRODUCTION : Netflix, Inc was founded by two tech entrepreneur Reed Hastings and Marc Randolph. Phân tích PESTLE của Netflix cũng xem xét nhiều yếu tố bên ngoài. Question 2 Please apply the PEST analysis to the Wal-Marts case study. It is written by Max Oltersdorf, David Robinson and deals with topics in areas such as Sales & Marketing Pricing, Public relations. Currently, Netflix can be viewed in over 190 countries worldwide (Help. Step 4 - SWOT Analysis of Netflix in India: The Way Ahead. Netflix PESTLE Analysis | Marketing Tutor In Spring of 1997, Netflix founder Reed Hastings decided he wanted to join the e PEST analysis is a valuable tool that can help businesses to understand the forces that are shaping their industry and to develop strategies that will help them to succeed. PEST Analysis Environmental As Netflix is moving further into a fully digital company, paper packaging and hard copies are less used Less impact on the environment PEST Analysis Social As a film provider, Netflix is under threat from piracy Some people are less willing to pay for subscription fees if there is a free (although illegal. What are Economic Factors in PESTEL / PEST Analysis Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. The streaming platform is offering its service in many countries across the globe. STRENGTH OPPORTUNITIES It evolves throughout the year More variation of pricing subscription It fostered this trend by cutting a deal with Improve connection with telecommunication Disney providers Its platform expands worldwide Producing more. Political. And really‚ if you think about it from your point of view as a customer‚ you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you. Regulation and Censorship: Different countries have different regulations regarding content broadcast. 1. Strengths and Weaknesses are often restricted to company’s internal - resources, skills and limitations. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. BUS 210. Published by HBR Publications. It can’t offer the full picture. Introduction. Político - Proporcionar contenido competitivo paraThe PESTLE analysis indicates that Netflix faces various challenges associated with political, economic, sociocultural, technological, environmental, and legal factors. Netflix is a global streaming service that offers a wide variety of content, including movies, TV shows, documentaries, and more. In the case of Netflix, the leading online streaming platform in the United Kingdom, it is important to understand the impact of Political, Economic, Sociocultural, Technological, Legal, and. PEST analysis is a framework used to analyze the impact of macro economic factors on a particular business. Murdoch University. 46 trillion (O’Neill, 2022). In this PESTLE analysis, the. If you are looking for. About : Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. Before we dive deep into the PESTEL analysis, let’s get the business overview of Spotify. Best Essays. The firm’s strengths embrace exponential growth, global customer base, originality, adaptability, and competitive pricing. Netflix initially started as a DVD rental company and today, it has come a long way to become the most popular and successful streaming service platform in the world. 1. Economic Recession. Environmental Analysis and PEST Analysis. 6%. Leaders at Netflix Blockbuster can use VRIO to build sustainable competitive advantage by better understanding the role of resources in Netflix Blockbuster’s overall business. docx. The Netflix Inc. Competition in the industry (Strong force) Netflix competitor's analysis shows that competition in the content industry is a. Tags such as drama, comedy, and action were included within one of the high occurring tags for both original and non-original. 5 - Context. The company can take note of the. Pages 12 Ratings 100% (12) 12 out of 12 people found this document helpful;Here is the PEST Analysis I did for Netflix; Political: The main Political issue I felt Netflix faces, is the evolving nature of film standards. PESTEL / STEP / PEST Analysis of Netflix Case Study Solution of Netflix SWOT Analysis and Solution of Netflix References & Further Readings. PESTEL stands for – Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the enterprise that it operates in. Our team has recently conducted a PESTEL analysis to examine the impact of the macro-environment factors on Netflix’s growth. NETFLIX: STRATEGIC ANALYSIS OF A STREAMING GIANT MBA-FPX5006 Business Strategy Rob Shah School ofPESTLE analysis is a strategic tool used to evaluate the macro-environmental factors that can impact the performance and success of a business. PESTEL Analysis. Explain briefly about PESTLE analysis. Netflix PESTEL Analysis. The. Download to read offline. E. . Netflix in 2011 case study PESTEL analysis includes macro environment factors that impact the overall business environment – Political, Economic, Social, Technological, Environmental, and Legal factors. The founders of the company are Marc Randolph, Reed Hastings, and Scotts Valley. : Streaming Away from DVDs. 2 days ago · The report sparked a gap-up in Netflix stock, rising more than 16% on Oct. Netflix PESTLE Analysis Netflix is a leading media-service provider operating in more than 190 countries with 148 million subscribers worldwide. Spotify PESTEL Analysis. As one of the top-rated streaming service providers, Netflix exceeds the count of 193 million paid customers. If you’re into movies and series, getting a Netflix subscription is more than worth a while. docx. Regulation and Censorship: Different countries. VRIO Analysis of NETFLIX INTERNATIONAL EXPANSION VRIO Analysis Netflix’s top resources can be listed as follows: 1. 2 NETFLIX Netflix PEST & SWOT Analysis Yusra Iqbal 20906623 Prof. The company was founded in 1997 and has since become one of the most popular streaming services in the world. MegaLoris3453. The company was founded in 1997 by Marc Randolph and Reed Hastings. In recent years the brand has seen very fast growth driven mainly by increased use of smartphones and the. Gabriela. Pestel Analysis Pest Analysis Explained With Examples B2u Within this captivating image, a symphony of colors, textures, and forms unfolds, evoking a sense of wonder that resonates universally. [Last Name] 1 Abdullah Issa Taha MGT503. Netflix started online DVD rental and sale operations with only 30 employees and 925 titles. PESTLE analysis in Belgium. 1. The Amazon SWOT analysis report provides profound information about the strengths, weaknesses, opportunities and threats of the world’s largest online retailer. PEST stands for Political, economic, Social and Technological factors that influence a business environment whereas SWOT is the analysis of a business Strengths, Weaknesses, Opportunities and Threats. 1. Internal factors analysis (IFAS) and external factors. It’s likely Netflix is available for you,. As of 2017, the company has a large customer base of over 100 million subscribers in over 190 countries, with over 51 million subscribers located in the United States. PESTEL, in simple terms, is a tool that helps companies to monitor the macro-environment that affects the growth of the organizations. SWOT analysis is a strategic planning tool that can be used by Netflix managers to do a situational analysis of the organization . BUS 338. What are the 4P’s of Marketing Mix. Owing to the high competitive market and raise of. (Rothaermel, 2012) Keywords: Netflix, Strategic issues, PEST Analysis, Porter‟s Five Forces Analysis. The PESTEL / PEST Analysis of Amango Project: Taking Online DVD Rental to Germany HBR case study includes analysis of Political, Economic, Social, Technological, Environment, Legal factors. Extend With the loss of subscribers Netflix is advancing into advertising as an from BUS 338 at Murdoch University. Your analysis is spot on. 3 Company Overview and PEST Analysis Netflix has hit the one million subscriber mark and has also opened five more shipping centers.